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We talk about tax freedom day - the day of the year in which the ‘average’ person ceases to work for the British Government and starts to work for him or herself. Thanks

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

to the ‘prudence’ and ‘financial management’ of our current party this has gone from 24th to 31st May since 1997. Most readers of this article are likely to be higher e

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

rners and higher total tax payers - as a percentage of income - despite ICFBA services to help reduce that burden.

But what are you paying because of the bondage to the

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

rand phenomenon? Modern consumerism is brand brainwashed. Your boy wants the latest Nike trainers, your daughter just loves Next, your wife is addicted to John Lewis,

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

you - despite all your professional objectivity, stick rigidly to Hewlett Packard. You come home - order a meal from Pizza Hut - and go off to shop at Tesco’s.

I don’t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

eprecate these organisations. They are meeting a need and maximising their return on capital in doing so. That is good business. But that need is that of the lemmings

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

who

- buy an item because of its brand, when a lower cost one would give the same or better value.
- buy from a higher cost channel, where a lower priced one would

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ive the same or better service at a lower price.
- buy a higher spec and therefore more expensive article than is needed for the job.

Look at the unnecessary costs

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ou are paying for: the enormous publicity spending, the large company overheads and the optimisation of profits. Sometimes perceived ‘better’ is just more standardisatio

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

- same sized potatoes - or more packaging or more additives. Manufactured goods probably come from the same factories in China - not always supplied at a low cost - due

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

to the ‘special demands’ of the ‘prestigious customer’. I could get controversial by citing the use of ‘fear, uncertainty and doubt - FUD’ to make you go for the ‘safer

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

bet’ - “Using this cartridge could void your warranty” - note could - not would. Even more political, is the misuse of patents and other intellectual property to heighte

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

the entry threshold to a market.

In business it may be worse. Most readers are executives/directors of small or medium businesses. You have that position in the marke

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

because you supply value. People trust you. You would not let your hard won customers down by shoddy goods or inferior service. You do not have the resources to condu

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

t studies into consumer demand so you use your experience to guide you and price your wares at cost plus a reasonable return. What’s more you are battling against those

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ighty corporations who even relish the bureaucratic regulations which inhibit your development.

I was analysing the expenditure of a public agency on the top 50 business

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

supplies - computer supplies (40%), copier and other paper (25%), filing products, stationery, janitorial supplies and even tea and coffee. I took the price that typica

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ly would be spent by buying branded product from a leading business supplies chain. I then priced the goods on unbranded - or unpromoted branded goods - of sound quality

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

from smaller reputable channels. I saved over 25%. On a business supplies budget of ?20,000 that is ?5000.

That is ?5000 on to the bottom line. ICFBA is working on a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

rogramme to reign back your ‘brand freedom day’.

© Daniel Roberts danielroberts@icfba.biz daniel@incartek.com

Daniel Roberts – January 2006 Published in ICFBA Advanc

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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I have four month of an experience at work at home based business opportunity and would like to share it here. It is not a talk of me, but of my experience, maybe can help new beginners.

There has been talk at the Federal Trade Commission of requiring Franchisor’s to give earnings claims in their disclosure documents. The franchise rights groups want it and the consumers need it to help them make a decision.

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