Thesaurus - Internet and Businesses Online

To refresh your memory from the previous article, we looked at how we can get a list of keywords from Overture. Go to overtu

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

re and enter your basic keyword. You will get a list of up to 100 keywords and key phrases using your initial keyword.

The

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

umber given for each phrase is the number of searches performed on Yahoo for the previous Month. At this point, if you see a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

keyphrase that you would like to expand on, you can click on the phrase and get a new search on all terms using that phrase.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

Then we test these keywords in Google to see how many pages of info on these keywords there are.

The next thing to do is t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

enter these keywords in a spreadsheet, we will use excel as an example, but any will do.

You will need four columns of Dat

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

.

First column is the keyword list from Overture, which is up to 100 keywords or phrases.

Second column is the number of s

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

arches found by overture, corresponding to each keyword.

Third column is the number of pages found by entering the keyword

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

earch in Google. The note below the search box says "Results 1-10 of about 3,198,000 for "keyword". This is the figure to en

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

er.

Fourth column is very important. This is the ratio of searches to results. To make it usable, calculate this ratio as f

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

llows SearchesX100/Results. In case this doesn't print properly it is Searches multiplied by 100 divided by Results. You mus

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

t do this calculation for each keyword. (easy with a spreadsheet, but out of the scope of this Article!) The x100 gets the f

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

gure to a manageable size, centered around 1.

Now ensure the list is sorted in order of column 2, which it should be if you

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

transferred it from the yahoo printout. Delete any rows where the second column value is "too small" - say less than 500.

R

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

-sort the sheet in order of column 3. Delete any rows where the number of results is "too large" - say more than 1,000,000.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Re-sort the sheet in order of column 4. We now have a list of keywords, in order of "value", that is greatest demand for lea

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

t supply.

Eliminate any keywords you don't want, for example off topic words.

Now if you are setting up a niche website, t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e first keyword in your list is the master keyword for the Home page, the others are one for each of the other pages.

You c

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

n use the same principle for Adwords etc.

Note! both Yahoo(Overture) and Google have different searches for Geographical re

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ions, like North America, UK, Australia etc. It is worth looking at different results if you are targeting different markets

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.thesaurus.org.ua/article/76630/thesaurus-Keyword-Selection--Find-the-Best-One-for-You--Part-2.html">Keyword Selection - Find the Best One for You! - Part 2</a>

BB link (for phorums):
[url=http://www.thesaurus.org.ua/article/76630/thesaurus-Keyword-Selection--Find-the-Best-One-for-You--Part-2.html]Keyword Selection - Find the Best One for You! - Part 2[/url]

The Best Incentives Are Free: Studies show that employees who receive regular recognition and praise are more likely to increase their individual productivity levels, increase engagement with their colleagues, and stay longer at the organization. This article illustrates the value of praise and recognition as a powerful, cost-effective motivator available to managers on a daily basis.

Day Job Killer is the newly released and massively promoted ebook in internet marketing, but I belive it has a flaw which could cost you money...

Every leader has a following, and by this token every successful Internet marketer has an audience. The way to achieve this is by giving your opt-in prospects more information than they need, and always taking the time to help them, or even just chat with them, when they ask for it. Become the person your readers go to when they have a question and your road to profit will become a lot shorter and much less bumpy.

Tags

Links

Thesaurus - Keyword Selection - Find the Best One for You! - Part 2

Related Articles: