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The NHL playoffs are just getting underway, and the excitement is mounting in both players and fans alike. For some business owners, this may be the only distraction they will allow. I, for one, have been

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

tuning into each home team game, feeling more and more pressed for business time - I wonder why! While watching last night's game, it struck me how similar the playoff mentality is to how we should be co

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ducting our businesses, and what we can learn as business owners from our hockey addiction!

When the players hit the ice, they have a game plan that is the result of an entire season's worth of planning,

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

hard work, wins, losses, injuries, good and bad plays, penalties, teamwork, goal setting, and evaluation to name a few. Teams don't make it to the playoffs without going through this process and without

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

orking hard to achieve success. Similarly, in business, we start out with a business plan, and before we reach a successful level, we have to work hard at setting and achieving our goals; We may win some,

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

we may lose some; We make mistakes, pick ourselves up again, evaluate our progress, and alter the plan until we come up in profit.

The playoffs are a time of incredible focus, and you can see this in the

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

players' eyes on the bench and on the ice. They are focused on one thing, despite distractions from the cheering crowd, and despite what else is going on in their lives. No matter what, they are focused

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

n their personal and team achievement, and that sweet taste of champaign from the Stanley Cup that could soon be theirs. But this doesn't come without focus, hard work, persistence, determination, consist

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ncy, and courage. When you see the oxygen tanks coming out for the triple OTs, you know they are going above and beyond. In our businesses, we may get a lucky bounce at times too, but we are not truly rew

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

arded unless we maintain the same focus on our goals and dreams, and the same consistency which creates positive results for us. This also means having the physical health, strength, capacity, and enduran

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e of a top-notch athlete.

This cannot always be accomplished on our own. NHL players have their own unique skills and abilities and achieve their own personal stats. But to make it to the Stanley Cup fin

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

l, they need to do it as a team. Teamwork means working together in both practices and games to evaluate the competitors, generate strategies and plays, executing them at the appropriate times, and evalua

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ting their progress. All of this takes place under the direction of coaches. Communication and flexibility in both coaches and players to change the game plan when necessary are critical. Only the best li

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

es will hit the ice in critical moments of the game. Business owners can go it alone, but the best results are achieved through this same kind of teamwork - through networking and joint ventures, and talk

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ng to your prospects and customers. Those who choose a mentor or business coach whose goals and achievements are higher than one's own and who will keep them motivated will draw success to them; Those who

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

know when something isn't working in their business plans and who have the flexibility to make changes will find success; Those who communicate well with their team will help themselves and those on thei

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

team get through difficult times and get ahead of the rest.

Finally, players and fans in the NHL playoffs have an unbridled amount of enthusiasm, and a positive attitude and spirit, without which they w

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

uld never reach their full potential as individuals and team players, and never get to raise Lord Stanley's Cup above their heads in front of thousands of screaming fans in the finals. They have a dream i

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

n mind that carries them to victory. In our businesses, we are also more victorious when we have a support network, full of positive, enthusiastic, and energized team players who know that nothing will st

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

p us from reaching our moments of glory. These moments will come, as we watch our playoff heroes on the ice, follow their examples, and try to do as they do in our businesses to reach our prize at the end

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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