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Direct marketing can make you very successful, but you’ve got to understand the basics. Here are some more gems of the industry that can take you from being a diamond in

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

the rough to the luminous bling-bling.

When advertising your product or service, honesty is not only the legal and ethical path, but also the path to the highest amount

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

of repeat business.

Many times companies fall into the trap of trying to "lure" customers in to their store. They make claims that are technically true but are worded i

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

n a way that make them sound better than they actually are. The company may not be consciously trying to deceive their customer, but none the less if exactly what is adve

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

tised is not delivered the customer will feel deceived. This customer is not likely to do business with this company no matter what their advertising offers in the future

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

. List the benefits of your product factually and deliver what is promised and your customers will keep coming back.

When advertising, it is best to outline the benefit

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

s of your product or service. Simply naming the features that it has may not show what it can actually do for your customer.

Example: A car company releases a new model

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

of car that features "new indestructible porcelain brakes". This fact is touted in all of their commercials but the cars aren’t flying off the lot. It is very likely that

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

the customers in their target market, mostly families that are concerned about safety, have no idea what difference these brakes make in the performance of the vehicle.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

If they had instead advertised the benefit that the car is "equipped with brakes that can stop your car three times faster" it would have given the customer a compelling

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

reason to be interested.

Think about what the benefit of your product or service is and focus on that. If you are a computer maintenance company your product may be "ser

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ver management and database maintenance" but you will be better off saying that you can help "increase office productivity by allowing easier access to client files". Man

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

y times your customers don’t understand your business. That is why they have to hire you. Make sure to explain to them not only what you do, but how it can help them.

Wh

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

en a customer gives you their email address you have one more way to get your message to them.

One of the best ways to supplement Direct Mail Marketing is Direct Email M

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

rketing. However, unlike direct mail marketing, unsolicited email marketing is illegal. You can’t just go out and buy a list of email addresses and start sending to them.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

There is one way to purchase lists for emailing called "opt in" lists but this method is not recommended because the rate of people on the list that actually "opt in" to

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

receiving your promo is very low. This is why you should always collect customers’ email addresses as you are getting their physical addresses.

Also be sure not to slam

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

your customers with too much email promotion. I recommend not sending more than one email per week to each client. Not only will this keep you from angering your custom

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ers, it will also keep up the interest level and keep your emails from getting deleted before they are even opened.

If your company is planning on emailing specials or a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

Monthly Email Newsletter you will need to have this list for them to be effective. If you are not planning on contacting customers and prospects via email, you should be

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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