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Thesaurus - 188 Stage Hero's Journey (Monomyth): Push to the Oracle
The Hero's Journey (Monomyth) is the template upon which the vast majority of su
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ccessful stories and Hollywood blockbusters are based upon. In fact, ALL of the
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
hundreds of Hollywood movies we have deconstructed (see URL below) are based on
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
his 188+ stage template.
Understanding this template is a priority for story or
Understanding this template is a priority for story or
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
screenwriters. This is the template you must master if you are to succeed in th
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
e craft.
[The terminology is most often metaphoric and applies to all successfu
[The terminology is most often metaphoric and applies to all successfu
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
stories and screenplays, from The Godfather (1972) to Brokeback Mountain (2006)
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
to Annie Hall (1977) to Lord of the Rings (2003) to Drugstore Cowboy (1989) to
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
Thelma and Louise (1991) to Apocaplyse Now (1979)].
THERE IS ONLY ONE STORY
TH
THERE IS ONLY ONE STORY
TH
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
HERO'S JOURNEY:
a) Attempts to tap into unconscious expectations the audience
a) Attempts to tap into unconscious expectations the audience
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
has regarding what a story is and how it should be told.
b) Gives the writer mo
b) Gives the writer mo
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
re structural elements than simply three or four acts, plot points, mid point an
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
so on.
c) Gives you a tangible process for building and releasing dissonance (
c) Gives you a tangible process for building and releasing dissonance (
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
establishing and achieving catharses, of which there are usually four).
and mor
and mor
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
e...
*****Push to the Oracle*****
Despite conflict and resistances (often from
*****Push to the Oracle*****
Despite conflict and resistances (often from
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
a Romantic Challenge or close emotional attachment), there is a push to the Jour
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ney to the Oracle and then Sword. In Straw Dogs (1971), David confronts Cawsey a
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
nd Scott about the dead cat.
*****Mentor's Capabilities*****
The Mentor, thoug
*****Mentor's Capabilities*****
The Mentor, thoug
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
he (or she) may have a legend, must demonstrate his (or her) capabilities. In B
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
onnie and Clyde (1967), Bonnie thinks Clyde’s faking the armed robbery backstory
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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