Thesaurus - Writing and Speaking

When you write a press release it should be effective and effectiveness means it is noticed and read by maximum people

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

from the target group. Here are the 8 keys that will help you to create a great press release.

Follow a series- Make a

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

series of the press releases, if possible. In the first press release, let the reader know about your organization, gr

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

oup- what is it and what it does. Create it with some events. Then in the subsequent press releases cater to other impo

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

rtant topics, events.

Creating a story - Create a story around some event, happening, news, campaign about your organi

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

zation, group, or company. Let the story cover it. A press release without a definite centre will be boring and will no

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

t be published.

Identify trend - Find out what is going on in the industry, sector, in the business world or in the fi

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

eld your organization is working. Use something that is "in" and create something interesting.

Identify target - Write

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

the press release for a specific target audience only. A general press release that caters to everybody will have less

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

impact. Targeting it to the particular reader group will make it more effective.

Starting- Use strong and interesting

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

words in the starting paragraph. This is the place which will make or break your press release. If the starting of a pr

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ess release is interesting, then the readers will read more of it. Otherwise they will simply put it aside. Use the fir

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

st 20-30 words for creating a good impact.

Details- Provide all the details of the event, so that the journalists get

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

the required facts in the first time, without the need to search it again. Add your contact details, address, time you

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

want to release your press release etc. Add pictures if you have any. Make it for journalists. They do not have much ti

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

me. Give them everything they need.

Timing is important- timing of the press release is very important. Time it with s

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ome big happening in your organization, may be a campaign, news etc. You can also time it with something big happening

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

in your industry or sector. This will bring your press release to everybody’s notice.

Make the press release interesti

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ng. Use keywords in writing. You should choose the words used in the press release carefully to grab the attention of t

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

he reader. A concise, compact press release with interesting word will make it interesting for the reader (journalists)

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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