Thesaurus - Writing and Speaking

You’ve got a fantastic new product that you just know everyone needs. You’ve spent thousands on a beaut

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

iful website to promote your great new product. You’re marketing in all the right channels, with thousa

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ds of affiliates promoting your product.

But you haven’t made a single sale.

You don’t understand it;

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

this is something that should be selling out, not collecting dust. You were just positive that people w

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

uld be chomping at the bit to get their hands on this, but you haven’t had even a nibble.

You’re askin

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

yourself, “Where did I go wrong?”

Chin up, my friend, the problem may well not lie in your pro

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

uct or marketing methods, but in your sales letter.

There is a certain psychology to writing an effect

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ve sales letter. While your sales copy should be informative, yes, it’s primary goal should be to gentl

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

manipulate potential customers into believing they cannot live without your product. It’s sole purpose

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

is to produce impulse driven sales.

When marketing any product, it is imperative that you focus on the

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

psychological aspect of your target audience. For example: if your target customer is a housewife, you

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

hould first and foremost let her know how your product is kid-safe and family-friendly. Then, make her

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

elieve that by purchasing your product, her housework load will be lighter, or that she will look and f

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

el more attractive.

A weekend fisherman does not care about the technology you have used to make your

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ew fishing pole lighter and more aerodynamic, he wants to be told that by purchasing your pole he’s goi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

g to catch more and bigger fish than his buddies.

Always be mindful of your audience. A good sales let

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

er should seduce your target customers into believing that the only way to achieve satisfaction is thro

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

gh the purchase of your product or service.

The subtle psychological makeup of your sales letter can m

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

an the difference between success and failure for your company. If you’re not seeing the results you th

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

nk you should be, maybe it’s time for a change.

Copyright 2007 Jessalynn Coolbaugh all rights reserve

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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